Sprinklr
Sprinklr
Sprinklr
Smart Trend
Smart Trend
Smart Trend
I joined Sprinklr at April 2021 as a product designer, the first project I got was a completely new product for our client, Google. The catch was, I only have one month to design it.
Smart Trends is a standalone product under Modern Research, one of Sprinklr’s core products. Powered by AI, Smart trends enables brand strategists, PR teams, and any external communication-facing side of a brand, to be alerted and be informed about trending events around their organizations and global trends across countries.
I joined Sprinklr at April 2021 as a product designer, the first project I got was a completely new product for our client, Google. The catch was, I only have one month to design it.
Smart Trends is a standalone product under Modern Research, one of Sprinklr’s core products. Powered by AI, Smart trends enables brand strategists, PR teams, and any external communication-facing side of a brand, to be alerted and be informed about trending events around their organizations and global trends across countries.
I joined Sprinklr at April 2021 as a product designer, the first project I got was a completely new product for our client, Google. The catch was, I only have one month to design it.
Smart Trends is a standalone product under Modern Research, one of Sprinklr’s core products. Powered by AI, Smart trends enables brand strategists, PR teams, and any external communication-facing side of a brand, to be alerted and be informed about trending events around their organizations and global trends across countries.
$600K+
Net New ARR
5+
New components
$600K+
Net New ARR
5+
New components
$600K+
Net New ARR
5+
New components
CHALLENGE
CHALLENGE
CHALLENGE
The uncovered oppertunity
The uncovered oppertunity
The uncovered oppertunity
Currently, brands have no way to see what’s currently “trending” across different social media channels, so there was an opportunity to create a unified view of different trending events around the world relating to their company and/or products called - Smart Trends.
Currently, brands have no way to see what’s currently “trending” across different social media channels, so there was an opportunity to create a unified view of different trending events around the world relating to their company and/or products called - Smart Trends.
Currently, brands have no way to see what’s currently “trending” across different social media channels, so there was an opportunity to create a unified view of different trending events around the world relating to their company and/or products called - Smart Trends.
Information architecture
Information architecture
Information architecture
Starting from information architecture, I worked with the PM and the UX Director to map out the high-level information architecture of the product.
Starting from information architecture, I worked with the PM and the UX Director to map out the high-level information architecture of the product.
Starting from information architecture, I worked with the PM and the UX Director to map out the high-level information architecture of the product.
PROCESS
PROCESS
PROCESS
Design exploration
Design exploration
Design exploration
I followed our existing looks & feels to explore the different layouts of widgets within Smart Trends to create a more cohesive experience for our users. Below were a few widgets and the many UI explorations I did.
I followed our existing looks & feels to explore the different layouts of widgets within Smart Trends to create a more cohesive experience for our users. Below were a few widgets and the many UI explorations I did.
I followed our existing looks & feels to explore the different layouts of widgets within Smart Trends to create a more cohesive experience for our users. Below were a few widgets and the many UI explorations I did.
Real Time Trends
Real Time Trends
The Real-Time Trends widget populates all the trends that have been detected irrespective of the datasets (lens) used, i.e. the trends irrespective of country or brand are available here.
This widget is the first thing they see when they land on the homepage. It needs to be informative for users to see what’s trending across all social media platforms. From here they can click on a “trend” and further investigate further on that specific trend. I explored different layouts and UI to make sure that it communicates the importance of trends for the user.
The Real-Time Trends widget populates all the trends that have been detected irrespective of the datasets (lens) used, i.e. the trends irrespective of country or brand are available here.
This widget is the first thing they see when they land on the homepage. It needs to be informative for users to see what’s trending across all social media platforms. From here they can click on a “trend” and further investigate further on that specific trend. I explored different layouts and UI to make sure that it communicates the importance of trends for the user.
The Real-Time Trends widget populates all the trends that have been detected irrespective of the datasets (lens) used, i.e. the trends irrespective of country or brand are available here.
This widget is the first thing they see when they land on the homepage. It needs to be informative for users to see what’s trending across all social media platforms. From here they can click on a “trend” and further investigate further on that specific trend. I explored different layouts and UI to make sure that it communicates the importance of trends for the user.
Regional Trends
The regional trends widget populates all the trends that have been detected using the country-specific dataset (lens). This allows brands with different locations to see what’s trending in their regions.
My team helped identified what type of information was needed to be in the regional trends section. I explored different types of “trend cards” with the purpose of showcasing important information a user might want to see. As for the data visualization UIs, we want to adhere to the current design system for our infographics.
The regional trends widget populates all the trends that have been detected using the country-specific dataset (lens). This allows brands with different locations to see what’s trending in their regions.
My team helped identified what type of information was needed to be in the regional trends section. I explored different types of “trend cards” with the purpose of showcasing important information a user might want to see. As for the data visualization UIs, we want to adhere to the current design system for our infographics.
The regional trends widget populates all the trends that have been detected using the country-specific dataset (lens). This allows brands with different locations to see what’s trending in their regions.
My team helped identified what type of information was needed to be in the regional trends section. I explored different types of “trend cards” with the purpose of showcasing important information a user might want to see. As for the data visualization UIs, we want to adhere to the current design system for our infographics.
Trend card exploration
Trend card exploration
Some trend cards explorations and frameworks I did. I leveraged the existing cards designs in our platform. These should be informative and concise as much as possible so that the users understand a specific trend, but also have high-level data as to how trendy a specific story is.
Some trend cards explorations and frameworks I did. I leveraged the existing cards designs in our platform. These should be informative and concise as much as possible so that the users understand a specific trend, but also have high-level data as to how trendy a specific story is.
Some trend cards explorations and frameworks I did. I leveraged the existing cards designs in our platform. These should be informative and concise as much as possible so that the users understand a specific trend, but also have high-level data as to how trendy a specific story is.
ITERATION
ITERATION
ITERATION
More design iteration
More design iteration
More design iteration
There were explorations in term of card layouts and ways to visualize different data types. I’ve partnered up with a senior designer for some of these explorations.
There were explorations in term of card layouts and ways to visualize different data types. I’ve partnered up with a senior designer for some of these explorations.
There were explorations in term of card layouts and ways to visualize different data types. I’ve partnered up with a senior designer for some of these explorations.
FINAL SOLUTION
FINAL SOLUTION
FINAL SOLUTION
Smart Trend
Smart Trend
Smart Trend
Thank for viewing! You can reach out to me at:
janicezlx@outlook.com
